What you need to know about the horn in your car
A new report from the Australian Financial Regulator (AFR) has revealed a growing number of consumers are buying horned horns in the United States.
The report, published today by the AFR, revealed a rise in horns purchased from overseas.
It also revealed that consumers in the US are buying more horns than ever before.
The study was carried out over a three-month period, during which an average of 8,873 horns were purchased by Australian consumers.
Of those horns, 6,919 were horned and the rest were hornless.
It found that horned horn sales rose from 1,934 in the first quarter of the year to 6,093 in the second quarter, and the increase was particularly noticeable among consumers aged between 18 and 34.
“The increased horn consumption is likely due to a combination of increased demand for horned products, increased awareness of horned activities and a more vocal campaign to raise awareness about the health risks associated with horned use,” the report said.
“In particular, a growing trend of consumers reporting increased horn use has been observed in the past year.”
It said that this trend has been linked to the emergence of the Internet and a greater willingness to share information and safety tips.
“Many consumers are now actively promoting safe horn use through social media, news websites, online forums and in retail outlets,” the AFG said.
It said the increasing demand for horns was also linked to increased sales of other items like electric vehicles and motorcycles, while consumers are also turning to other sources for horns.
The AFR said horn sales increased by 15.6 per cent in the fourth quarter of last year compared to the same period in 2016, while horn purchases fell by 3.7 per cent.
The total number of horns sold increased from 2,532 in the third quarter of 2017 to 3,716 in the latest quarter.
It also found that horns purchased by American consumers increased by 5.4 per cent to 9,965 in the four months to March.
The increased demand was most pronounced among those aged 18-34.
A total of 7,814 horns were bought by that age group.
It is the third consecutive year the number of American consumers buying horns has exceeded the number in Australia.